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DHL & Leipzig Gewandhaus Orchestra Partnership
Global partnership with Leipzig Gewandhaus Orchestra The strategy:
- In alignment with our global sponsorship strategy “Logistics Live” we
- have commenced a global partnership with Gewandhaus Orchestra, based in Leipzig, Germany
The benefits:
- DHL Title: Official Logistics Partner
- Print Ad topic for Global Brand Campaign (GBC) 2009
- Customer hospitality at Gewandhaus Orchestra events (CRM)
- 100 tickets per season
- PR & Press activities
The motto: DHL. Moving the music that moves you.
Why DHL & the Gewandhaus Orchestra
- DHL performs the logistics for the orchestra’s worldwide tours, highlighting our core logistics competence (e.g. valuable, time critical,
- temperature controlled transportation)
- Successful existing business partnership between DHL & Gewandhaus Orchestra of more than 3 years duration
- Further demonstrates DHL commitment to Leipzig, Germany as strategic location (airport hub)
- Complements our sponsorship portfolio and rounds out historical emphasis on sports
- Shares common image attributes: global, precision, teamwork, excellence
- Provides valuable opportunities for CRM activities on a very cost efficient level
Key facts about Gewandhaus Orchestra
- One of the leading orchestras in the world, and also the largest with more than 100 musicians
- Worlds oldest civic concert orchestra with 250 year old tradition
- Motto since 1781: “True joy is a serious matter”
- Over 35 guest appearances per season in Europe, Asia and the United States, and more than 70 “Grand Concerts” in Leipzig alone
- The orchestra has a very special link to Leipzig and it’s history
- Prestigious list of conductors
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